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DECEMBER 6, 2006 6:44 PM

Traditionally, veganism hasn't been too popular with the Baby Boom generation. But that's going to change in a hurry, presuming that word gets out about T. Colin Campbell's The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss, and Long-term Health.

Startling Implications, Indeed!
What would your parents say if you told them that a whole foods, plant based diet not only exponentially reduces the risk of heart disease, diabetes, large bowel cancers, breast cancer, alzheimers, and many other "diseases of affluence", but can actually REVERSE the effects of these diseases AFTER they've taken hold? If they won't take your word for it, maybe they'll listen to Dr. T. Colin Campbell, Professor Emeritus of Nutritional Biochemistry at Cornell University. Worried about his credentials? Aren't all these nutritional studies just pseudo-science? The National Institutes of Health doesn't seem to think so, since they've awarded Campbell's lab the equivalent of 75 years worth of research funding over the course of his 45 year career. Not too shabby. If you're looking for a way to say "I love you, Mom and Dad!" this Christmas, The China Study is the gift for you. And pick up a copy for yourself, too, since it's never too early to start cultivating those healthy habits!