We have all been familiar with the advertising that states having three servings of milk a day will help you lose weight. Well, now that campaign is ending. In an article written by Kim Severson for the New York Times, she explores the role of the Physicians Committee for Responsible Medicine's role in the ads being pulled. Many familiar with the Physicians Committee for Responsible Medicine (PCRM) have already been aware that dairy products do not assist in weight loss. Instead, dairy damages our bodies (see PCRM's website for more information). PCRM played a role in getting the ads pulled by complaining to the Federal Trade Commission (FTC) about the Dairy Council's misleading ads. If you wish to read more of the article, click here.
AD CAMPAIGN THAT LINKED DAIRY WITH LOSING WEIGHT TO END
MAY 14, 2007 10:59 PM