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BRING IT ON DOWN TO VEGANVILLE!
MARCH 10, 2013 10:07 AM


Justin Timberlake - Bring It On Down 2... by IdolxMuzic
Justin Timberlake Veganizes the Mainstream on Saturday Night Live!
The Veganville sketch on last night's Saturday Night Live is cause for great celebration, not just because it was hilarious or because it was performed by one of the hottest young entertainers in America, but because of what the iconography and the coding of the sketch tells us about the evolution of mainstream attitudes toward meat-eating and veg-eating. Notice that the guy selling meat is portrayed as old, frumpy, humorless, unhealthful, constipated, uncoordinated, unimaginative, emotionally confused, and a victim of cognitive dissonance on account of his death-dealing diet. By contrast, the guy in the tofu suit is portrayed as young, vigorous, beautiful, athletic, funny, articulate, talented, creative, appreciative of a wide variety of tastes and cultures, and most importantly--COMPASSIONATE! The fact that Tofu Man is able to bring Super Mario around in the end by helping him to get honest with himself and that the two end up dancing together with a multi-racial, intergenerational cast of townspeople is the icing on the cake. This is probably the most positive mainstream portrayal of veganism that I've ever seen!